The world of web browsers has been in constant flux in recent years, yet some trends have solidified their dominance. As of 2024, the global web browser market dynamics are as follows:
Google Chrome continues to be the undisputed leader, capturing approximately 64–69% of the global market share. Its dominance is strongly reinforced by pre-installation on Android devices and seamless integration with Google services. Chrome’s frequent updates and user-friendliness make it the preferred choice for many users worldwide (WorldMetrics, Marketing Scoop).
Safari holds the second position, with around 20% of the market share. It is especially popular on iOS devices, where it is the default browser. Safari’s success is due to its deep integration with the Apple ecosystem, offering a fast and secure browsing experience (WorldMetrics, Marketing Scoop).
Edge has seen steady growth in recent years, reaching about 5–12% market share, particularly in the desktop sector. The browser’s popularity has been boosted by new features like Bing AI integration, making it attractive to new users and tech enthusiasts (Backlinko, Marketing Scoop).
Firefox has maintained a loyal user base, with about 7–8% market share. It is especially valued for its privacy-oriented features, making it popular among those concerned with data security (WorldMetrics, Backlinko).
Samsung Internet is primarily a mobile browser, holding around 2–4% of the market share. It is the preferred choice for many Samsung users due to its speed and customization options (Backlinko, Marketing Scoop).
Opera remains a niche browser with a market share between 1–2%. It is popular among users who appreciate its built-in VPN and data-saving features. Opera’s usage is particularly widespread in regions where data efficiency is crucial (WorldMetrics, Backlinko).
Although UC Browser has seen a decline in some regions, it still holds a significant share, especially in Asia. The browser is valued for its data compression and fast browsing capabilities, making it ideal for lower-end devices (WorldMetrics).
Microsoft Edge and Brave are two browsers that have shown significant user growth. Edge's popularity has been bolstered by the addition of AI features, while Brave is known for its privacy-protecting features, which have quickly grown its user base (Backlinko, Marketing Scoop). These browsers may impact global market share in the future and could lead to changes in the web browser rankings.
These insights reflect data from 2024 and are based on reputable sources, ensuring a reliable overview of the current web browser market.
